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This web page has the following in the site, "The Beat plays todays biggest tunes with the best DJs and live events." Our analyzers saw that the web site also stated " We play the biggest hits from todays best artists like Will." The Website also said "Am, Rihanna, JLS and One Direction. From House to RnB, dubstep to electro, tune in for the best tunes from the best DJs. Exciting outside broadcasts from the best club nights, festivals and events. The Beat is your radio station and we want you to be part of it. We offer professional training so you can see what its like to work for a professional radio station." The website's header had the beat radio mk mkfm milton keynes as the most important optimized keyword.